Retweeting your own content (also known as “self-retweeting”) can be a useful way to increase the visibility and reach of your tweets.
Get your content in front of new eyes
Even if you have a large following, it’s likely that not all of your followers see every single tweet you post. By retweeting your own content, you can bring it back to the top of your followers’ feeds and give it another chance to be seen.
Deliver updates
If you’ve made updates to a blog post or added new information to a tweet thread, self-retweeting can be a way to let your followers know about it.
Increase Engagement
When you self-retweet, you have the opportunity to add new hashtags, update the text of the tweet, or add a comment. This can help to increase engagement on your content, as followers who may have missed the original tweet may now see it and respond.
Engage with every timezone
While you publish your tweet, there are people sleeping somewhere. While you sleep, there are people tweeting somewhere else.
To make your post fresh again for those people, guess… you need to retweet!
How to schedule your retweets
Fortunately, you don’t have to set an alarm every 4 hours and don’t have to actively retweet while you’re sleeping.
I recently posted a step-by-step short tutorial on how to schedule your retweets:
It’s important to note that you shouldn’t overdo it with self-retweeting. If you’re constantly retweeting your own content, it can come across as spammy and turn off your followers. Use self-retweeting as a tool to supplement your regular tweeting, not as a replacement for it.
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